Coco-Cola, through a special partnership with Facebook, is giving us a way to contribute to the Boys & Girls Clubs and a chance to get a sneak peak at one of their upcoming Super Bowl spots. If you’re like me, not only do I love the Super Bowl commercials but I love Coca-Cola commercials.
In order to participate you need to visit the Live Positively tab on the Coca-Cola Facebook fan page. From here you can share a virtual gift with your friends. By sharing a virtual gift, Coca-Cola will do the following:
Coca-Cola makes a one-dollar donation to Boys & Girls Clubs of America.
Gift recipients receive a special Coca-Cola bottle image, which is displayed on their Facebook page and newsfeed, reminding them and others they can also share virtual gifts.
Gift-givers receive a 20-second sneak preview of one of two new Coca-Cola ads that will debut during the Super Bowl broadcast on February 7, 2010.
Once game day arrives, gifters receive both ads in their entirety before their TV debut later that evening.
Coca-Cola will match every dollar contributed to the Boys & Girls Clubs (up to a total contribution by Coca-Cola of $150,000) and donate two My Coke Rewards points for every one point donated between now and February 15th.
This is a great program for a great cause. You can find out all the details at the Live Positively site and you can view a success story featuring Academy Award winner Denzel Washington on YouTube here.
